Whether you’ve been in business for 10 years or 10 months, it’s likely you already have processes in place to manage your clients and the mortgage application. To a greater or lesser extent, the technology you use will support these activities. In some cases though, a considerable amount of effort, money and time may have gone into implementing systems which are not very efficient. Smartr365’s Chief Operating Officer Robin Parker explores why end-to-end solutions are increasing in popularity and how they can transform your mortgage business – turning ten hours of admin time into one. 

The interest we’re seeing from brokers in end-to-end technological solutions continues to accelerate. There’s a number of reasons why it’s essential that brokers embrace end-to-end solutions to keep up with client demand and expectations in the digital age.

The first reason is obvious. While some brokerages may have used technology to digitise and automate some parts of the process, relatively few have done the complete journey. As a result, those areas that still rely on manual and inefficient processes often negate the progress brokers have made elsewhere. A mortgage journey that is 70% digital will be undermined by the 30% that’s paper-based.

Second, technology keeps moving on. We still see many brokerages attached to outdated legacy systems and process. Old CRM systems and other solutions often fail to take advantage of the opportunity for powerful analytics, big data, increased automation, and cloud deployment that’s now available. While it’s human nature to resist the march of progress, change is a good thing. It’s why our development team are always on hand to help businesses implement our system – we work with brokers every step of the way to make sure you are supported in the transition.

Finally, and crucially, an end-to-end solution is usually the easiest way to ensure a frictionless mortgage process. For example, Smartr365 includes a digital fact-find, pre-population of client data, integrated mortgage and protection sourcing – all the way through to completion and remortgage generation.

Rather than trying to integrate a myriad of different solutions, choosing a single platform that can handle every part of the process is the best option. These solutions give advisers everything they need, so they tend to be the easiest and most cost-effective way to deliver a better, smoother experience for customers from end-to-end. This is where Smartr365 can help transform your business and allow you to spend time on what matters most – providing advice and securing your client’s home ownership dreams. Let us do the hard work for you.