We make house purchases, mortgages and protection easier and better for everyone.


With our dedicated London-based development team and decades of experience operating in the mortgage and protection industry, we have built Smartr365 to be the first truly cloud-based business application, designed by and built for mortgage advisors, introducers and solicitors.

Meet the Team

Conor Murphy

Chief Executive Officer

Conor has 14 years’ experience in the Financial Services industry as well as driving innovation in the Fintech sector, specifically around CRM and SaaS solutions for Advisors. Conor founded both Capricorn Financial and Smartr365 Technology and continues to operate as CEO for both businesses steering them through their ongoing expansion.

Robin Parker

Chief Operating Officer

Robin joined Smartr365 after 15 years running his own technology businesses. He is a Chartered Accountant with deep operational experience of running and managing teams. He grew and exited a number of high growth technology business and brings these to bare in Smartr365.

Robin is responsible for all day-to-day activities across Smartr365 covering onboarding, customer success, HR and general operations. He has worked in a variety of sectors covering financial services, banking, consumer technology with a variety of roles and responsibilities from sales to marketing and product development to fund raising.

Reese Watkins

Chief Technology Officer

An analytical professional with extensive experience and knowledge of software development, technical management, object modelling, and project management. Experienced with high transaction volumes systems operating on scalable architectures in Finance, Travel, and Telecoms. Astute communicator, easily fostering rapport and trust from end-user to executive levels.

Motivational coach with extensive experience in building high-performance teams. Customer-service orientation and sensitivity to the bottom-line. Exhibits exceptional leadership, analytical, cross-functional and interpersonal 

Cameron Parsons

Product Manager

Cameron joined the Smartr365 team as the New Business Manager, leveraging his background in international business and strategic brand management he has been able to quickly progress to driving the direction of the Smartr365 platform as Product Manager.

His natural drive and determination, allied to a real passion for understanding customers’ needs and technology has given him the ability to tailor solutions for them, making him a real asset to the business.

Hiten Patel

Finance Director

A highly experienced board level Finance Director with a record of implementing financial strategies for growth resulting in the creation of substantial Shareholder value. Expertise of working with PE and VC investors focusing on SME’s in high growth environments from various sectors, including retail/leisure, media, e-commerce and B2B software/SAAS.

Proven ability to understand and report on the metrics that drive business optimisation ultimately yielding greater profitability. Overseen 5 funding rounds. In addition, successfully overseen 5 exits and played a key role in 2 turnarounds.

Callum Whittaker

Sales Manager

Since joining Smartr365, Callum, who came with a background in automation and SAAS, moved into a Sales Manager role within the team. With a track record in sales, Callum will lead the team on their day-to-day activities ensuring that everyone is on top of all responsibilities and will provide assistance and support for team members across all aspects of their job.

Determined to grow Smartr365, whilst simultaneously maintaining healthy relationships with every customer is a high priority for Callum, combined with delivering digital solutions to a high standard for every client to maximise their business revenue.

Melissa Obika

Operations Manager

Melissa Obika is the Operations Manager at Smartr365, where she coordinates & develops processes for the company. Melissa has previously worked at the largest fashion ecommerce company in the UK where she created processes for improvement in the supply chain.

Melissa joined Smartr365 team in late 2018. Melissa’s passions at work are growing her skills by learning new systems and implementing new and better ways of working.

Wes Ronayne

Customer Success Manager

Wesley started his career as an IT Analyst with DePuy and quickly realised he had a passion for both technology and sales which led him to a role placing high calibre technical candidates with some of the worlds largest financial institutions.

Wesley has joined Smartr365 as our client success manager. In this role Wesley will be working closely with the sales and on-boarding teams to deliver exceptional advice and support to system users utilising his excellent product knowledge to fill any training gaps, ensuring customers are receiving the full benefits of the system.

Anish Mehta

Sales Executive

Anish graduated from Southampton University with a degree in Business Management. He has a passion for start up companies and revolutionising the way that day-day businesses operate to enhance efficiencies.

Anish works close on the sales and on-boarding side of the Smartr365 platform to ensure all customers are maximising the limitless benefits of the platform.

David Marks

Support Executive

David joined the team in September 2018 after graduating from the University of York in History & Politics. During this time he worked in both executive and consultation roles in voluntary opportunities, making an impact on the College and community as a whole.

Being both focused and easy-going, David is an approachable face at Smartr365, allowing him to build friendly, strong relationships with his customers.

Our agile and responsive team are based in London and have a vast experience in building scaled platform solutions for the financial services sector.

We put our customers at the heart of everything we do and work closely with them at all times to ensure that Smartr365 is the mortgage platform of the future.