The Smartr365 HomeBuyer app certainly caught the attention of the trade press upon its launch. Read on to find out which aspects of the industry-first app grabbed the most headlines and why.
The HomeBuyer app, which is available at no cost across iOS and Android, allows users to scan a unique QR code or Near-Field Communication (NFC) chip that relates to a property, to automatically share their details with a mortgage broker and instantly begin the application process.
The technology trade press certainly saw the value in the digital innovation of the industry-first app with Finextra and One News Page both stressing the ease of instant connectivity.
In addition, the mortgage and property-focused press tended to highlight the boost that this would provide to lead acquisition. Mortgage Solutions, BestAdvice, MoneyAge, IQ Stock Market, Cherryplc, Mortgage Introducer, Financial Reporter, Property Wire and Introducer Today were among those who emphasised how this innovation would streamline client acquisition and communication, allowing cases to be progressed remotely and round the clock.
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