Product Updates

The importance of marketing in today’s mortgage market

·
February 12, 2021

What is marketing?

'Marketing’ can be defined as ‘the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively’ – but what does this actually mean for brokers and their businesses?

Simply put, marketing for brokers incorporates everything you do to sell a product or service, from market research through to advertising, meaning paper fliers, social media campaigns, and search engine optimisation. Competition for business is particularly fierce in today’s mortgage market, with many buying with a sense of urgency to make savings, meaning you must market their services effectively to generate and retain leads.

Introducing… HomeBuyer

Earlier this month we launched HomeBuyer, a white-labelled brand that gives brokers the ability to create bespoke marketing materials with just one click through Smartr365.

As a Smartr365 user you are now able to create tailored email banners, social media content, and posters using digital asset templates at no additional cost through the HomeBuyer Hub. These materials can also be customised with a second firm’s logo for joint marketing, as well as a unique QR code or weblink to directly connect leads to your business.

Conor Murphy, CEO at Smartr365, added that the introduction of HomeBuyer is “testament to our commitment to helping users to work on their business, as well as within it” before concluding “This is the latest step in a very exciting journey and we look forward to enhancing our offering in the coming months.”

Keen to see HomeBuyer Hub in action? Book your demo today to be guided through by one of our talented team.