Many were pleasantly surprised to see HMRC announce that the number of UK residential transactions hit 94,870 in March, a whopping 26% higher than the month prior. Meanwhile,non-residential transactions have soared even further, at 59% above their February total. But why the sudden uptick? While some buyers will have been reassured by stabilising interest rates, others will have been encouraged by the broader selection of mortgage products to pick from.
TikTok– the app known for viral dance challenges and a wave of new influencers – is rapidly growing an emerging audience searching for mortgage advice. While LinkedIn has long been the preferred social media platform for corporate professionals, tech-savvy mortgage advisers are increasingly using TikTok’s engaging video format to build an audience.